Portfolio

PROJECTS

Marketing proess analysis- Client audit

Analyzed Hobart Corporation to understand its inbound and outbound marketing strategies. Looked at how the company attracts customers through online content and engagement, as well as how it reaches them through advertising and sales efforts. This helped show how Hobart connects with and communicates value to its customers.

Positioning graphs and statement- Integrated Business

Created a product concept and positioned it against potential competitors to identify its unique value and target market. This helped show how the product could stand out and compete effectively.

SWOT Analysis for Starbucks case study

Reviewed a case study on Starbucks and created a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. This helped provide a clearer understanding of the company’s overall performance and market position.

Buyer Persona- Client Project

Created a potential buyer persona for Shenandoah Caverns to better understand the target audience, including their interests, behaviors, and needs. This helped guide more effective marketing and communication strategies.